The maximum length of text message that you can send is characters. The good news is that the vast majority of handsets nowadays will join the multiple message parts together and present a single, extra-length message for the recipient to view. The bad news is that the networks will charge you for every chunk of characters that you send! So a message of characters will be sent and charged as three text messages. For more information on any of our services please do contact our Customer Services team on A standard SMS message has a maximum of characters.
The end user will see this as 1 long message on their handset. When a message is longer than characters, this is referred to as a multi-part message as it contains multiple messages or multiple-parts. Part 1 of 2. They say a picture is worth a thousand words… when it comes to SMS, an emoji is worth two Unicode characters. Therefore, you may want to keep these short and sweet.
The use of emojis in business communication gives you a little more personality and allows you to show off your fun side. We recommend playing around and testing this to see if emojis work for your audience and use case. Top tip: Reporting and analytics can let you know how your recipients are engaging with your text messages. Download tailored reports from your dashboard and gather insights to finesse future campaigns. SMS credits are the currency of text messaging.
Using SMS for customer communication is a powerful way to engage your audience. Open rates are far higher than e-mail, and, in most cases, the shorter the message length, the better. Avoid copying message content directly from a word processor, as it may contain hidden Unicode characters. Instead, copy content from a plain text editor before pasting it into the Hub. Doing this will help to flush out any unwanted Unicode characters.
Setting up SMS templates that can be re-purposed and saving them in our portal is easy. Not only will this help you contain your characters, but your tone-of-voice will also remain consistent regardless of who in your team is sending. Recommended reading: 8 rules for crafting the perfect SMS marketing copy. If your message is longer than characters, it will be sent as a multipart message.
Most mobile service providers send multipart SMS messages as one message, however, some providers do not follow this practice and send them as separate messages. If an SMS message contains any special characters, the length of the message will be limited to 67 characters.
You can also check the Characters remaining indicator to see how many more characters you can enter in total.
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